The Haymarket Chamber of Commerce required a modern website to increase online presence and improve communication with business members, the wider Haymarket community and other stakeholders. They also desired a mobile application to promote tourism in Chinatown, an initiative launched in conjunction with the City of Sydney. Not only would the mobile app allow visitors to enjoy cultural and historical icons in the area, it would also be a way to preserve the knowledge of locals with decades of experiences.
The Haymarket Chamber of Commerce project involved:
- Developing a native Android and iPhone supported application to show walking routes, historical and cultural sites, as well as further information and sponsor pages. It was built with a small footprint to make it easy to download, and was GPS-enabled to allow users to see their location relative to key points of interest.
- Building a modern and flexible Drupal website with a design consistent with their app, allowing the Haymarket Chamber of Commerce to effectively manage member events.
The Haymarket Chamber of Commerce walking app was one of Australia's first iPhone applications acting as a tour guide, featuring the cultural and historical sites through an interactive platform. It helped boost the area's profile and positively impacted businesses in the region. The website and mobile application have significantly improved their online presence and provided them with new ways to engage with key stakeholders.