Act for Peace was using an outdated CRM that had many integration limitations and was not flexible enough to be modified and match their vision to acquire new supporters through online channels and digital marketing. An outdated data structure and limited functionality within their legacy system resulted in many manual processes, disparate data in multiple systems and over-worked staff.
Salesforce NPSP was implemented as a strong and stable foundation on which to build upon. Adding the AlphaSys Pronto suite of products has allowed for simple integration with payment providers and websites. Marketing Cloud has been used for email and SMS journeys.
A fully integrated CRM platform with automated business rules has eliminated many manual processes and complex data manipulation. The flexible architecture and integration capabilities has enabled scalable campaigns with real-time feedback making it possible to measure and react during campaigns. Marketing and CRM automation have enabled more personalised campaigns and engagement with supporters, giving their supporters a better overall experience.
“Any CRM project is a massive undertaking and this was no different. But the flexibility of Salesforce and the great team at AlphaSys has enabled us to transform our systems and gives us options to scale and innovate.” - TIM SADLER (Head of Digital & CRM, Act for Peace)